Tuesday, February 9, 2016
"Idea Napkin No. 1-Dillon Dunn
My name is Dillon Dunn and I am a student at the University of Florida! I have a business idea to start a peanut butter and jelly shop called "Jelly Jams." The concept of the idea is to have a fast food experience, but have healthy food. The shop would attract people of all ages and income levels. The peanut better and jelly market is huge capturing over 3 billion dollars a year. Our customers would be able to choose from local jelly, jams, and nut butters. We would serve our sandwich with chips and a drink. The meal would cost the customer about 7$ while only costing us 2$. Being located in Gainesville our clientele typically does not have a lot of money, and they do not have many healthy options. Our shop would satisfy our market and make us a lot of money!
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Hi Dillon,
ReplyDeleteBase on reading post, I see that you want to have PB&J sandwich shop. The idea has many potentials, but there are some flaws with the design that you have. Being in Gainesville your main customer would college students and "we" tend to like the food cheap and fast. Not many people would want a PB&J sandwich for 7$. If the price was lower than probably, but then you might not be able to earn enough salary. To conclude, you have a great idea that just need a little adjustment, here is the link to my idea napkin, http://jzent3003.blogspot.com/2016/02/idea-napkin-no-1.html. Check it out if you have time.
Hi Dillon,
ReplyDeleteI really like your idea for a PB&J sandwich shop in Gainesville. I think it is a really simple idea but one that I am interested in. It is nice seeing how you want to use local ingredients I believe this would also encourage more people to come. I think your business would do well especially with college students.
http://kbernabe.blogspot.com/2016/02/idea-napkin-no-1.html
Hey Dillon, I really like the idea of having a PB&J shop here in Gainesville. I also enjoyed the fact that you let people customize their own sandwiches with the types of ingredients that they would want to have. However, I feel that you could be much more successful if you diversified to other forms of "health" foods and offered different types of meal options. Having said that, your idea fits very well with a large college audience and I think it would have the potential to be an extremely successful venture. Great work Dillon! Check out my blog here: http://brycesharrold2.blogspot.com/2016/02/idea-napkin-no1.html
ReplyDeleteHey Dillon,
ReplyDeleteI believe that your idea is creative and as you say, unique for UF students. I recommend you to make those $7 worth your product! There are plenty of other choices that have a much lower price and from known very franchises, in other words, you will be facing HUGE competition! I suggest you to think about something that makes your product unique, add something to it that makes it attractive and unique. For example, you can offer free delivery to anywhere on campus. I would think it again when setting the price at $7 given the fact that we are all college students and we are very sensitive to prices above $5. All in all, I consider your idea to be unique and I encourage you to keep working on it!
Check out my post and let me know what you think about it.
Here is the link: http://alejandroentrepreneurship.blogspot.com/2016/02/my-business-plan-idea-napkin-no-1.html