Venture Concept No. 1-Dillon Dunn

There has been a resurgence of people looking for low cost, high quality food. Many people have turned to fast food their daily bread over the past decade, but many consumers have started hunting for healthier options at the same price point. The more educated have become more health conscious and have spearheaded this movement towards healthier fast food. This is a great opportunity for food manufacturers to target the young, college market with healthy, cheap food options. Many rising brands offer quality food, but at a higher price. These brands offer rewards for purchasing their products and services. Fast food offers no such rewards and therefore does not yield very loyal customers. There is a great window of opportunity that has existed for some time in the food market to swipe up those looking for cheaper, higher quality food. The opportunity to capture the college food market with an alternative to fast food is a growing one that has not yet been fully captured. Jelly Jams hopes to take that next step by opening a small place of service, either in a shopping location or as a food truck. By making the food more convenient and keeping the location small, Jelly Jams can offer a quality, low cost product in the most convenient way possible.

The time has come for an innovative solution to consumer’s fast food needs. Jelly Jams offers quality food at a low price by catering one of the cheapest foods to produce: Peanut butter and Jelly sandwiches. Peanut butter and Jelly sandwiches offer a good mix of nutritional value by including a healthy variety of carbs, fats, and protein while also being made of mostly fruits, vegetables, and legumes. Peanut butter and jelly sandwiches can be made healthier than traditional variety as well. By utilizing no sugar added jellies, low or reduced fat peanut butter, and whole grain bread, peanut butter and jelly sandwiches can almost be labeled as super food. They can even be further enhanced with a variety of healthy choice toppings such as honey, fresh fruit, crushed nuts, and even healthy meats. Here is where the peanut butter and jelly sandwich truly becomes innovative. The price. The average production cost of a single peanut butter and jelly sandwich can be as low as $0.10! The production price allows the food to be sold at incredibly low costs while still maintain high margins. The true unfair advantage comes from the flavor. Jelly Jams will offer several varieties of homemade peanut butter including our special ingredient. But that is TOP SECRET!  

Jelly Jams’ customers will have a variety of reasons to switch from their current, drab fast food habits. The most important reason people will have to switch is the price. By keeping costs down, people will not have to consider price a factor in their decision to eat quality food. Switching will be as easy as driving past McDonalds and buying a high quality sandwich from Jelly Jams! Naturally, some people may have a harder time breaking their fast food habit. This means that several fast food competitors may still exist in the market vying for Jelly Jams’ customers. There is also the potential vulnerability in people’s tastes for sweeter lunch time foods as opposed to the saltier options currently on people palates. However, Jelly Jams has another tool in its arsenal. By offering creative packaging (likes cardboard lunchboxes), keeping distribution simple and cost effective through local suppliers, and offering the nostalgic experience of a childhood peanut butter and jelly experience, Jelly Jams has what it takes to jam up its competition. Jelly Jams future depends on other franchises opening up across the nation in college areas. By franchising, Jelly Jams can assist future entrepreneurs under the brand become profitable by utilizing their own local food markets and (with a little of the secret ingredient) enable them to take town the fast food tyrants. In five years, Jelly Jams will have several locations across the state, with an eye set for nationalization. As an entrepreneur, my goal will be to take my businesses from 0 to 60 in hopes that someone else can take over the driver’s seat and I can ride my way to success!